Our story
The Logic 360 South Africa Story
What began as a simple family holiday to South Africa
in February 2017 unexpectedly became the start of a remarkable business journey.
At the time, Butch Viviers, Managing Director of Logic 360 in the UK, was exploring ways to boost efficiency, productivity and operational capacity for his growing UK business. During his visit, he sat down with his brother‑in‑law, Max Naudé, and a casual conversation soon turned into an experiment; Butch had travelled with a VOIP phone from the UK and asked Max if he could plug it in, just to see if it worked. It did.
That single moment sparked an idea. With Max’s support, Butch recruited one of Max’s administrators to trial remote resourcing for the UK operation. What started as a small test quickly grew into a viable business model. Over the next few months, through trial, error, and refinement, the South African support function expanded rapidly, so fast that in November 2017, Logic 360 South Africa (PTY) Ltd was officially incorporated.
Growth didn’t stop there. Within the first year, the business invested in its future by acquiring an entire floor of office space, followed shortly by a second, driven by increasing demand and continuous expansion. Max’s financial and operational expertise provided strong foundations from day one: HR, employment law, payroll, accounts, and dozens of behind‑the‑scenes complexities were built properly and professionally.
Today, Logic 360 South Africa has evolved into a trusted partner for a diverse portfolio of UK and South African businesses. Our services include:
- Employer of Record solutions
- Recruitment resourcing
- Compliance administration
- Payroll services
- Operational support tailored to our clients’ needs
At the heart of our growth lies a people‑first philosophy. We support multiple charities, champion workplace wellbeing, and have established quarterly employee wellbeing days: bringing together remote and office‑based teams, fully funded by our valued clients.
We firmly believe that South Africa’s talent should not be limited by geography. That is why we have invested significantly in robust, scalable IT infrastructure that allows us to attract top professionals from across the country and connect this remarkable talent with businesses around the world.
From a holiday experiment to an international operation, Logic 360 South Africa (PTY) Ltd stands today as a proudly South African company with global reach: powered by people, strengthened by partnership, and driven by a vision to share South Africa’s exceptional talent with the world.